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I am a praise singer! #SML12 follow-up
Chalk it up to beginner’s nerves. Or perhaps it was the breathtaking venue, or the dazzling weather. Any way you slice it, I forgot to say a few things at Hildebrandt-West LegalEdcenter’s Social Media...
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“Tumblr is the future”– for legal marketing? – UPDATED
I’m just crazy about Tumblr. The expression of a ”lifestream” in imagery and minimal text is both poetic and powerful – and it speaks to me. This wasn’t always the case, though. When Tumblr began to...
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Announcing – Content Marketing Mondays
What do law firm produced alerts, newsletters, email marketing, magazines, white papers, seminars, blogs and surveys have in common? Not only do make up a good portion of many law firm marketers’...
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Transforming a law firm into a luxury brand
As a huge fan of both fashion and contemporary art, imagine my delight at finding a blog that features Damien Hirst, Chuck Close, and public art installations alongside entries about Vivienne Westwood,...
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Ten ways your law firm website is foiling your content marketing efforts
Welcome to the third edition of Content Marketing Monday. In my last post on Mishcon De Reya, I explored how content marketing can help transform a firm’s brand. In this week’s post, I look at the...
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PDFs – Pretty Darn Fabulous for content marketing
Legal marketing has a long and complicated relationship with the PDF. When I first arrived on the scene in 2003, PDFs were commonly used for email alerts and newsletters. Almost as an afterthought,...
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“The Big Seed:” How law firms can aim big on the web
The first time I heard the phrase “big seed marketing” it set my gears turning. I thought – how can law firms use the big seed to reach a larger audience, and increase success that our message reaches...
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Will LinkedIn revolutionize law firm publishing?
Last April, I had the pleasure of sitting down with about 40 of my firm’s lawyers for one-on-one strategy sessions on using LinkedIn. The most commonly asked question was “what can I do with it?” –...
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Content Strategy for Law Firms
Do you work at a law firm and experience the daily dilemma of trying to keep a digital presence fresh, lively, relevant and useful across dozens of channels? Content strategy can seem like something...
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